Mikelah Rose is a Caribbean Culture aficionado, curating the bridge between the Caribbean and its diaspora through her blog Style & Vibes. The first generation Jamaican-American holds a BBA in Marketing with previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV, JAMROCK Magazine and Triple the Focus Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands and diaspora bloggers.
SB-C: Tell us the why behind your business. MR: I really wanted to create a space for Caribbean diaspora culture. I knew it existed, because I lived it, but didn’t see our stories being reflected. Through online content and in-person events, Style and Vibes is an experience just for us. I’ve been able to collaborate with a number of people and brands in the space to continue grow. By creating new opportunities through our platform, I hope to continue to inspire others as well.
SB-C: What major challenges did you face when setting up your business and how did you overcome them? MR: I think setting up is easy, it’s keeping it going that’s the challenge. In the beginning it’s new and fresh, so you have so many ideas. Once you start executing and things to work out as planned you begin to question whether you made the right decision. The real challenge comes with maintaining over time and continuously improving while staying true to your mission. Setting up an organizational system, even though I’m one person, is important to structure for growth. Having patience is being in it for the long term. There are very few true “overnight” success stories, many of the success stories you read about years of hard work behind the glamour of entrepreneurship. SB-C: Who has been the greatest influence on you, since starting your business and why. MR: This is definitely a hard one, there are so many great people who have influenced me, but at different points of my business growth. They’re who I️ like to call my executive counsel people that I can call on to share ideas and/or strategies with that can give me feedback or encouragement. Because my path is not typical, there are so many moments of doubt and playing the comparison game, sometimes I literally just need someone to tell me “keep going”, “remember why you’re doing this”, “you have more work to do”, those moments are so important I’m consumed with the day-to-day. That type of support is the most valuable.
SB-C: What is the vision for your business and where do you see it five years from now? MR: I’d really love to work on my businesses fulltime within 5 years. Style & Vibes will grow as an online and in-person platform through events and experiences. I’m also developing a new entity called Caribfluencers which formed out of collaboration with other Caribbean content creators. The vision is to have both brands grow and be sustainable over time. I’d also love to grow to a team of a few within 5 years.
SB-C: Our community motto is share your secrets and share your success. Please share one secret and one success with our community. MR: Don’t multi-task! Schedule time for everything you need to do and eliminate ALL distractions and just focus on that one task. Understand that everything you need to complete may take more time that you alloted, and that’s ok. This has definitely helped me execute plans with laser focus. Also, don’t be so consumed with be perfects, I found that when I hindered on perfection, things will never get done. Nothing is set in stone and how you execute may change, but it’s more important that you execute. Waiting for perfection breed fear and being stagnant.