Tasha Morris is an impressive force, and experienced professional, in the television, film and theater industries. She’s lent her expertise in production roles for major networks (NBC, ABC, Travel Channel and Food Network), as well as short and feature films.
As the co-founder of Benchmark Creative Group, a branding agency in New York, she strives to create amazing experientail events for her clients based on her work in organizational and production strategy. She understands a strong social media presence enhances a brand's awareness and their event.
Additionally, this Temple University graduate leverages her solid skills to serve as social media manager and board member for Empowering Youth Towards Excellence, a Brooklyn-based nonprofit that assists high school students with college admission. She is a marketer by heart, with a strong love for events and technology. With over 10 years of experience, she has been asked to moderate panels and was interviewed on podcasts like Say What Comes Naturally and Carry On Friends.
Learn Her Story
SB-C: Tell us the why behind your business. TM: I started Benchmark Creative Group with my business partner Tiffany 3 years ago in Starbucks after moving back to NY. I saw so many amazing small businesses with great concepts that no one knew about because the owners didn't know how to reach their audience. I wanted to help them maximize their greatness but knew my skills and time were valuable and should be monetized.
SB-C: What major challenges did you face when setting up your business and how did you overcome them? TM: One of the biggest challenges I faced was turning clients away. In the beginning, we would take every client that contacted us no matter how much they wanted to pay us. The desire to get to lots clients was the main goal. We finally said no! We will not take clients despite there being only 10 cents in the account. You're not meant to work with everyone. Most of the clients who make your job difficult to do pay the least. It's just not worth time or the stress.
SB-C: Who has been the greatest influence on you since starting your venture and why? TM: My Tio Norman has been the greatest influence on my choice to be an entrepreneur. He had a product based business for several years and encouraged me to incorporate instead of being a freelancer. He continues to advise me on business operations and partnerships. Most importantly he believes in me.
SB-C: What is the vision for your business and where do you see yourself 5 years from now. TM: My vision for Benchmark is to be known as the go-to agency for producing conferences around the country for minorities and expanding into products for entrepreneurs. In 5 yrs, I see myself speaking on panels and mentoring women.
SB-C: Our community motto is share your secrets and share your success. Share 1 secret and share 1 success with our community from your entrepreneurial journey. TM: One secret I like to share is collaboration. Most people say surround yourself with like minded people. Whereas collaboration is taking it to the next level. By partnering with similar companies you will gain access to their resources and increase your audience of potential clients. Once collaboration begins, it's no longer a competition. You're working together to reach a common goal. You become an asset to them as well as a referral. My greatest success as an entrepreneur is obtaining 10 clients in the first year of business without advertising our services.